News

The phenomenally adorable Squishmallows are making the debut with a brand new collection by GIM! Cameron, Gordon, Tracey and the rest of the popular plush animals feature in the most original and super-soft designs of backpacks, tote bags, as well as accessories such as hats, mini wallers and key-rings! Each Squishmallow has its own unque

Giovas SA’s presence at this year’s Brand Licensing Europe stood out as the only Greek company to be showcased at the Licensee Pavilion. A very successful participation with more than 20 meetings with new and very promising partners and licensors for expanding its already broad portfolio of popular and world-famous brands. At the same time,

Every new beginning, such as starting a new school year, brings with it a lot of joy, enthusiasm, as well as some anxiety and worry – especially in today’s difficult conditions that any family has to cope with. Giovas SA continues to support the younger members of our wider “family” of socially vulnerable groups, as

With only a few days before the first bell rings, our young friends are getting ready to welcome the new school year! By choosing GIM, pupils and students of all ages will find everything they need for their new “beginning” from a wide range of school supplies with their favorite hero and character, as well

This month, we all stay tuned to Kids Radio 88.6FM and enjoy the one-and-only Elena Haralamboudi, aka 5 Minute Mum, at the most riveting and hilarious show on Greek radio! Are the kids all tucked in and asleep? Then it’s time to “wake-up” your inner child and enjoy the show! Kids Free Nights Monday –

Giovas SA’s new ad campaign is on air! Our favorite heroes, Barbie, Sonic, Paw Patrol and Hot Wheels, as well as our top brands No Fear, Maui and Nerf, are the ultimate “stars” in this new ad campaign for the GIM and Back Me Up BTS 2024 collections. And of course, the new GIM spot

Following the successful completion of the 3rd Parenting Conference by Project Parenting, and with the Fisher- Price Let’s Draw product range by GIM as a Gold Sponsor, a unique e-book has been created with a variety of educational articles, stories and suggestions, to remind us that child-rearing stereotypes can be broken! It is already scientifically

At Giovas SA, we take our commitment to the planet seriously. That’s why we proudly partner with DHL Express, utilizing sustainable aviation fuel (SAF) via the GoGreen Plus service to deliver our product orders from our GIM and Back Me Up collections. By investing in sustainable aviation fuel, we actively reduce the CO2e emissions associated

GIM with the Fisher-Price Let’s Draw & Back-to-School product ranges joins forces with Project Parenting, the first educational platform for parents in Greece, and as a Gold Sponsor at the 3rd Parenting Conference, supports every parent who wants to raise their children without guilts and stereotypes. This year’s Conference and its 20+ presentations by esteemed